About

Gilad Gershoni - Founder, Creative Director & Chief Sound Engineer

Gilad Gershoni was born in Tel Aviv, Israel and immigrated to the United States in 1985. As a child Gilad spent his time sitting-in on studio sessions and live music events. Early on, he co-produced and engineered re-mixes for well-known artists including Usher, Boyz 2 Men, Monica, and Donell Jones. At the ripe age of 24, the world-famous, Grammy Award-winning hip-hop group De La Soul snatched him up as their Front of the House Engineer and Production Manager. Working for them ever since, Gilad has had the opportunity to run worldwide tours and engineer for shows throughout the globe, including for the popular MTV Video Music Awards and VHI Hip-Hop Honors. As his talent and reputation became known, he was requisitioned to compose and produce new music for television and design complex sound engines for popular websites including Patron Tequila Company and Stanlee Gatti, San Francisco’s art commitioner.

Asha Gershoni – Executive Producer & Business Director

Asha Gershoni was born and raised in Oakland, CA. She has worked in the music business for over twenty years and has held positions including musician, writer, teacher, producer, and engineer. Asha has played concert piano since the age of four, and in her early years, performed with the Grammy Award-winning San Francisco Opera Company. Asha earned a Digital Producer Certificate from the Pyramind Institute and was Pro-tools certified in 2005. Since attending UC Hastings Law School, Asha has worked in the legal department for IODAlliance, the global leader in digital distribution, marketing, and technology solutions for the independent music industry, where she drafted and edited music licensing and distribution contracts for companies including iTunes, Rhapsody, and YouTube.

Gershoni Sound l Services l Clients | About l Contact | Live Venu

e. info@gershonisound.com l t. 510.250.7972

Gershoni Sound is a multimedia production company that delivers the impossible every time. We strive to be at the forefront, providing our clients with efficient and progressive solutions. Our experience, technology, and foresight allow us to grasp your vision, devise a perfect solution to meet your needs, and carry it out flawlessly.

Patron Spirits

"User-mixed sound is offered via an audio component that operates behind-the-scenes to supplement the experience. By moving the mouse, and exploring the page, users trigger and mix audio files, resulting in behaviorally-customized sound" - Sue Garibaldi, Communication Arts, Web Watch : Patron Spirits, 2009

De La Soul

"The crowd grooves to De La Soul's Hip-Hop vibe during a free show at the base of Aspen Mountain on Friday Night. Good sound and good weather brought out a good crowd to help wrap up the spring-break season." - Heather Rousseau, Aspen Daily News, 2007

DJ Platurn

"Gershoni Sound is the quintessential music production powerhouse. Never in my 15 years experience in the industry have I dealt with a more professional company, capable of practically anything necessary to make your live show the best, your music sounding impeccable and broadcasting the best of the best." - Dj Platurn, Oakland Faders, Fingerfaderfunk, 2008

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